Trends TRENDING: AI-metaverse combo supersizes strategy By Louise Burgers, Retailing Africa Editor. AI will amplify the growth of the metaverse and the combination of these evolvin... Jun 29, 2023 Read Article
Branding Why CMOs welcome evolving role of client service By Niamh NicLiam, Incubeta Director: Growth & Partnerships. When the client service role goes right, it can result in stella... May 30, 2023 Read Article
Trends WEBINAR: A new frontier in South African retail Wunderman Thompson is hosting a special deep-dive session into the four key emerging trends to be aware of, in a webinar for... Oct 25, 2022 Read Article
Branding The rise and fall of fabled products by Donovan Neale-May. Disillusioned consumers are not hesitant to dump or disconnect from brands that have lost their inhere... Sep 20, 2022 Read Article
Retail CMOs seeking to lower sourcing costs, speed time to value New CMO Council research finds opportunity for CMOs to optimise sourcing through procurement and make better marketing decis... Sep 6, 2022 Read Article
Retail #10things on why there is still hope for the SA economy This is why there is still hope for the South African economy and growth, say these prominent economists from Unisa, Nedbank... Sep 2, 2022 Read Article
Branding How can marketers win customers in an omnichannel environment? by Balaji Vaydanathan. A digital content strategy should be based on customers' emotional journey, brand promise, and its ac... Jul 5, 2022 Read Article
Retail Disruptions mean marketers need new data insights Marketers live in a new reality where disruptions in markets, customer behaviour and world events occur practically overnigh... Jun 21, 2022 Read Article
Innovation How AI & customer engagement go hand-in-hand by Kate Stephani. When your audience is bombarded with thousands of marketing messages every day, how do you break through... Jun 7, 2022 Read Article
