Innovation TRENDING: Transformative potential of Generative AI By Louise Burgers, Retailing Africa Editor. The explosion of Generative AI has created opportunities for industries across F... Feb 15, 2024 Read Article
Trends TRENDING: Four focus areas for CMOs in 2024 By Louise Burgers, Retailing Africa Editor. There is no doubt that this year will be turbulent for Chief Marketers given loc... Feb 6, 2024 Read Article
Trends How marketers can harness the feel-good factor By Mailine Swildens, Google Creative Works Lead, EMEA. Wholesomeness is fully embedded in popular culture right now, with nu... Oct 10, 2023 Read Article
Trends TRENDING: Marketing effectiveness equals empathy – Cannes consumer insights By Louise Burgers, Retailing Africa Editor. Empathy is essential from brands for effective creativity in contextualising con... Aug 24, 2023 Read Article
Trends #NEXT2022 – Us all: Happy New Year…! 2022: Burns down Parliament by Louise Burgers. This is what is next for retailers and brands to navigate in 2022. Jan 5, 2022 Read Article
Retail Sales success metrics face seismic change by Robin Fisher. Seismic economic and social shifts are prompting sales leaders to reevaluate their technology and staffing ... Oct 14, 2020 Read Article
Branding We have entered a ‘Novel Economy’ by Brian Solis. We have entered a ‘Novel Economy’ as the global pandemic has reset standards for brand engagement and ma... Aug 27, 2020 Read Article
