Innovation Growing emphasis on word-of-mouth for ecommerce success by Pieter Groenewald. How digital’s ‘shadow marketing’ tool, word-of-mouth, became a necessity for ecommerce success.Â... May 10, 2022 Read Article
Innovation Four trends shaping influencer marketing by Pieter Groenewald. Within a few years, influencer marketing will be worth $20 billion, dominated by ‘nano-influencersâ€... Jul 6, 2021 Read Article