Innovation Productivity & personalisation in sales/service with AI By Zuko Mdwaba, Salesforce SA VP & Country Leader. Here’s how generative AI can help productivity and personalisation in ... Aug 14, 2023 Read Article
Branding TRENDING: Personalisation pay-off powered by AI By Louise Burgers, Retailing Africa Editor. Artificial intelligence tools will make a profound impression on personalisation... Jul 6, 2023 Read Article
Innovation AI unleashes hyper-personalisation, hyper-relevance By Tom Kaneshige, CMO Council Chief Content Officer. Can AI and machine learning bring about the promise of one-to-one marke... Mar 15, 2023 Read Article
Innovation Don’t let your customer break up with you by Nick Durrant. Many business and technology leaders name personalisation as a top commerce technology investment priority.... Mar 15, 2022 Read Article
Trends Business is personal – CMO Council by Tom Kaneshige. Customer loyalty is fleeting, brand abandonment a reality. Three out of four consumers switched to a new s... Nov 30, 2021 Read Article
Innovation Personalisation offers extraordinary experiences by Nick Durrant. Even if brands can target personalised content to valuable audiences, they often lack a direct way to measu... Nov 11, 2021 Read Article
