Retail Deck the halls with retail surprises By Terena Chetty, 1Africa Consulting Head of Strategy. Retailers need to bring in all the (jingle) bells and whistles to att... Dec 4, 2023 Read Article
Trends Getting ahead of 2024 trends By Terena Chetty, 1Africa Consulting Head of Strategy. Here’s how to hit the ground running in 2024, after this year’s a... Nov 15, 2023 Read Article
Retail Alcohol industry in high spirits about future By Terena Chetty, 1Africa Consulting Head of Strategy. While the alcohol industry is still in recovery, forecasts show conse... Sep 4, 2023 Read Article
Terena Chetty Retail & consumer brands need consistent communication strat By Terena Chetty, 1Africa Consulting Head of Strategy. Tapping into the value of both earned and paid media activities can o... Jul 5, 2023 Read Article
Terena Chetty Quiet Thriving: Taking control of mental wellness By Terena Chetty, 1Africa Consulting Head of Strategy. Quiet thriving refers to finding ways to create a more positive minds... May 17, 2023 Read Article
Terena Chetty Global exposure for Africa’s creative industries By Terena Chetty, 1Africa Consulting Head of Strategy. Events like Advertising Week Africa (AWAfrica), act as a catalyst to ... Apr 11, 2023 Read Article
Terena Chetty Influence of inspirational advertising By Terena Chetty, 1Africa Consulting Head of Strategy. How positive content affects consumer behaviour – and how brands ca... Feb 27, 2023 Read Article
Terena Chetty, Trends #HOPE: Malls are making a comeback By Terena Chetty, 1Africa Consulting Head of Strategy. As 2023 kicks off the ‘post-Covid’ era, all signs point to malls ... Jan 16, 2023 Read Article
Terena Chetty The influence of online activities on in store sales by Terena Chetty. While projections show that more people will be heading into stores this festive season, in store shoppers... Nov 14, 2022 Read Article