by Louise Burgers | Sep 22, 2023
The Nedbank IMC Conference once again confirmed its top spot as Africa’s leading marketing conference on the 15 September. Over 2000 delegates joined the hybrid event with the Joburg in-person venue being sold out two months in advance. The conference has become known...
by Louise Burgers | Aug 14, 2023
Creativity now, more than ever, is a key driver to differentiating your brand, engaging meaningfully with your customers and standing out amongst the ever-increasing ‘noise’ of today’s consumer-driven world. Technology is integral to this process but is fast becoming...
by Louise Burgers | Jul 24, 2023
Doug Place is a man on a mission. As the current Chairperson of the Marketing Association of South Africa (MASA) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to...
by Louise Burgers | Jul 11, 2023
Obi Asika is a well-respected and well-loved cultural heavy-weight who has operated across the breadth of Nigeria’s creative industries. The good news is that he will be speaking at this year’s Nedbank Integrated Marketing Council (IMC) conference, offering up ten...
by Louise Burgers | Jun 29, 2023
Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in – understanding the different facets of attention and how best to maximise on them in your creative campaigns can be tricky. Orlando Wood, Chief...
