Iconic Collective is a leading strategic and creative agency part of Point Group. Positioned as a marketing investment partner, we’re obsessed with solving clients’ problems and transforming their businesses through end-to-end solutions. We focus on effectiveness and efficiency to provide the strongest ROI for our clients’ marketing investments, i.e., we do the right things (effective strategy) and we do things right (efficient execution). We aim to bring relevance commercially to what advertising does. Our solutions promise extraordinary impact and efficiencies and are effective in driving down costs while increasing revenue.

We were born out of frustration and dreamed into existence from a uniquely client-centric focus. We were born from a desire to be absolutely unique in how we operate our business.

We believe that if we are prepared to personally sacrifice ourselves for each other and our clients, then we will be without competition.

We do not fit into the advertising community, we’re outsiders; and we’re cool with that. We don’t subscribe to the traditional thinking that exists in our industry, because we believe that thinking is fundamentally broken. Everything we do is centred around relationships; it is the very soul of us. Everything else is secondary.

The stronger we make every single relationship we have the more successful we will be; and our only competition is ourselves.

We focus to improve ourselves every single second of every day. To be better today than we were yesterday. This is why we exist; and it is a vision that we will strive to achieve at every opportunity; because we want to change the world with everything we do.