Retailing Africa

How WhatsApp drives growth for the retail market

by Richard Nischk. Sub-Saharan Africa is classed as a ‘fast grower’ when it comes to the mobile market. Five operators...

13 Feb 2020

How WhatsApp drives growth for the retail market

by Richard Nischk. Sub-Saharan Africa is classed as a ‘fast grower’ when it comes to the mobile market. Five operators share some 103.5 million mobile connections, and in South...

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Trends

Seismic changes ahead for brands in food consumption and consumer behaviour

by Louise Burgers. There are seismic cultural shifts happening across the globe that will impact on generations to come....

12 Feb 2020

Seismic changes ahead for brands in food consumption and consumer behaviour

by Louise Burgers. There are seismic cultural shifts happening across the globe that will impact on generations to come. This year heralds a new decade in which we will see significant...

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Innovation

On Shelf: Matches made in heaven – and Africa

by Louise Burgers. This Valentine's Day some brands are reflecting culture and effecting social change in a refreshingly...

12 Feb 2020

Branding

Why every brand should get to know BERT

Google is changing its algorithm again – the biggest change in five years. It’s going to have a big impact on brands,...

11 Feb 2020

Why every brand should get to know BERT

Google is changing its algorithm again – the biggest change in five years. It’s going to have a big impact on brands, including those in the retail sector vying for their piece...

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Branding

#Breaking: New Woolies TVC celebrates SA activists and achievers

by Louise Burgers. Woolworths is about to release a new brand commercial with all the feels to encourage South Africans to...

10 Feb 2020

Trends

Top 5 FMCG brand ads of Super Bowl 2020

by Louise Burgers. Americans may watch the Super Bowl for the football, but the rest of the world watched the half time show...

10 Feb 2020

Top 5 FMCG brand ads of Super Bowl 2020

by Louise Burgers. Americans may watch the Super Bowl for the football, but the rest of the world watched the half time show last weekend – and then there’s us, those of us who...

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Dave Nemeth

The battle will be won on the shop floor

by Dave Nemeth. No matter how much and how quickly digital commerce evolves in the future, brick and mortar retail will not...

10 Feb 2020

Branding

The growth of shopper marketing

by Carolyn White. Today, I believe we are revisiting some of the foundational principles with more intricacy around the shopper...

07 Feb 2020