International finance guru on creative output & ROI – reader promo code inside

PARTNER CONTENT: Australian-based international finance guru to the creatives, Kathryn Williams, presents a webinar for the IMC on Friday, 25 February.

As a taster of what’s in store on 29 July at the 2022 Nedbank IMC – the IMC, in partnership with Williams’ consulting firm, KMint, will offer a discount coupon to the first webinar of her 2022 webinar series. Use the reader promo code, IMC2022KMintIgnition and access the webinar at kmint.com.au/2022-kmint-webinars/. This webinar will cover asset creation and revenue generation; and explore topics such as buyer psychology and outcomes-based compensation models.

Known internationally as the ‘go-to financial and business guru, and finance director gun for hire’, Williams has been working in marketing and communications for more than 30 years. Through consulting, mentoring, workshops, books and keynotes, she seeks to inspire creative decision makers, teams and individuals to think and act differently when approaching financial management of creative output.

Main event

On 29 July at the 2022 Nedbank IMC conference, Williams’ entertaining and innovative approach to finance in the creative industries will offer a mix of insight, advice and practical tools in a topic entitled, How much are your ideas really worth? The relevance of return of investment, revenue and your internet protocol. Nedbank IMC CEO, Dale Hefer, says Williams has a depth of expertise in an area that is often not interrogated deeply enough. “At this year’s conference we’ll be getting down to the nuts and bolts of our discipline, and Williams is one of those sterling speakers that will show us how.”

The Nedbank IMC is presented in association with the Marketing Association of South Africa (MASA), with chartered marketers receiving Continuous Professional Development Points (CPD) for attending. The conference is endorsed by the Interactive Advertising Bureau of South Africa. In 2021, a total of 1,300 delegates from 14 countries watched the live virtual conference. Since its launch in 2019, the Nedbank IMC has become known for its no sales-pitch, one stream, one-day format and galaxy of renowned and specialist speakers. Importantly, the conference is committed to presenting the business case for marketing, driven through the determination to secure marketing’s seat at the boardroom table.

Virtual Nedbank IMC 2022 tickets are R1,999 (excl VAT). Group discounts are available. Book now at imcconference.com. Nedbank IMC 2022 bursaries are also available at imcconference.com/imc-bursaries/.

Main image credit: IMC.

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