The Nedbank IMC 2023 explores the frontiers of marketing
10 May 2023

Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our customers better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns, and engage in real-time conversations to gauge customer sentiment. The reality is that we’re only scratching the surface. The frontiers of marketing continue to expand, and we’re just getting started.

To lead us into the unknown is London-based Zoe Scaman who is one of the thought leaders speaking at the Nedbank IMC 2023 conference. Zoe will be presenting virtually from London at the conference which this year takes a hybrid format, with both online and in-person attendance.

Zoe is a global brand strategist, founder of strategy studio Bodacious, and strategy lead at 77X. Zoe’s expansive and multifaceted career includes brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation. Currently she’s setting innovative global strategy agendas for EA Games, Nike, Oatly, Youtube, Zwift, Netflix, Axe and the NBA. Helping shape the brands that shape our world.

Zoe’s focus is on the intersections of entertainment, fandom, the nascent metaverse and the creator economy. A white paper developed by Zoe, “From dependent, to independence” includes findings from the largest independent creator survey undertaken to date.

Zoe says, “Today there is a multitude of inputs that marketers and advertisers must unscramble. This includes new and different social platforms that seem to mushroom overnight; communities that form and reform in virtual spaces; peripheral trends that just might manifest into the mainstream. It’s a big ask, and I am eager to share my insights with the Nedbank IMC delegates.”

Dale Hefer, CEO of Nedbank IMC says, “Zoe’s work revolves around the new keywords that marketers, creators and advertisers must attune to. Her visionary approach will leave delegates inspired and edutained.” So to marketing’s outliers, travellers, and even the play-it-safes: this one’s for you!

Register today for the Nedbank IMC to hear Zoe and other marketing thought leaders. The one-day event will take place in person at Urban Brew Studios in Johannesburg, on 15 September 2023. There is also an ONLINE option.

In-person tickets (conference only) priced at R3 500 (excl VAT) until 31 May 2023.
In-person tickets (conference and Effie Awards South Africa) priced at R4 500 (excl VAT) until 31 May 2023.
Limited seats available
Virtual tickets priced at R1 499.
For more information visit:

The annual Nedbank IMC Conference is Africa’s foremost integrated marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business© and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication.

One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches.

Now in proud partnership with The Effie Awards South Africa – the world’s preeminent marketing effectiveness award – the Nedbank IMC Conference will be in person or online on the 15 September 2023. The Nedbank IMC is presented in association with MASA, in collaboration with the ACA, in partnership with the DMASA and is endorsed by the IAB. The 2023 theme is ‘Marketing. UpClose&Personal’ and is relevant to anyone in the business of communication.


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