Retailing Africa

#10things to offer better buyer experience with pay platforms

The payment process is often overlooked as an opportunity to enhance customer experience, says Mark Mwongela, Sales Development...

31 Aug 2023

#10things to offer better buyer experience with pay platforms

The payment process is often overlooked as an opportunity to enhance customer experience, says Mark Mwongela, Sales Development Director for PayPal, Africa. ...

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Trends

TRENDING: Marketing effectiveness equals empathy – Cannes consumer insights

By Louise Burgers, Retailing Africa Editor. Empathy is essential from brands for effective creativity in contextualising...

24 Aug 2023

TRENDING: Marketing effectiveness equals empathy – Cannes consumer insights

By Louise Burgers, Retailing Africa Editor. Empathy is essential from brands for effective creativity in contextualising consumer expectations in this “Third Age of Effectiveness...

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Kirsty Bisset

Experience-based retail marketing leads to loyalty

By Kirsty Bisset, HYH Durban MD. A real-life interaction with your brand encourages customers to connect with it, which leads...

21 Aug 2023

Branding

Trade marketing is a win for B2B & B2C

By Mike Smollan, Smollan Chief Growth Officer. Trade marketing needs to work together with shopper marketing to create a...

15 Aug 2023

Trade marketing is a win for B2B & B2C

By Mike Smollan, Smollan Chief Growth Officer. Trade marketing needs to work together with shopper marketing to create a clear and consistent retail experience that benefits both consumers...

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Retail

Q&A: The winning formula for retailers – WTSA report

Shopping via retail apps is rising in South Africa, expediting ecommerce growth, says Parusha Partab, group strategy director...

15 Aug 2023

Zuko Mdwaba

Productivity & personalisation in sales/service with AI

By Zuko Mdwaba, Salesforce SA VP & Country Leader. Here’s how generative AI can help productivity and personalisation...

14 Aug 2023

Productivity & personalisation in sales/service with AI

By Zuko Mdwaba, Salesforce SA VP & Country Leader. Here’s how generative AI can help productivity and personalisation in sales and service....

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Trends

#10things on how to minimise plastic pollution

Producers and consumers can take steps to reduce plastic use and waste, and increase recycling of it, emphasises Heather...

11 Aug 2023

Innovation

#AfricaLeads: 25 African startups get $4m from Google fund

Google for Startups (GfS) recently announced the 25 African-based startups selected for this year’s $4 million Black Founders...

10 Aug 2023