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Innovation
The rapid rise of mCommerce in Africa

By Dermot Latimer, Group CEO, Point Group. Showing a stable 17% CAGR, Africa is forecast to surpass half a billion e-commerce...

14 Nov 2023
The rapid rise of mCommerce in Africa

By Dermot Latimer, Group CEO, Point Group. Showing a stable 17% CAGR, Africa is forecast to surpass half a billion e-commerce users by 2025....

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eBOOKS
eBOOK: Shifting legacy thinking

Find out how to future-proof your marketing strategy with The Point Group White Paper, 'Shifting Legacy Thinking in Marketing',...

06 Nov 2023
eBOOK: Shifting legacy thinking

Find out how to future-proof your marketing strategy with The Point Group White Paper, 'Shifting Legacy Thinking in Marketing', which does a deep dive into the challenges marketers...

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Innovation
Growth in brand content for connected TV & digital video

By Lorraine Landon, Google SSA & Aleksandra Surogina, Special Effects Media South Africa. IAB has predicted a 14.4% increase...

31 Oct 2023
Retail
Performance marketing vs traditional strategy

By Su-lise Tessendorf-Louw, CMO, Mr D. Partnering traditional marketing with performance marketing efforts is where the...

30 Oct 2023
Performance marketing vs traditional strategy

By Su-lise Tessendorf-Louw, CMO, Mr D. Partnering traditional marketing with performance marketing efforts is where the solution, and the challenge, lies....

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Trends
TRENDING: Successful strategy for the Socialverse

By Louise Burgers, Retailing Africa Editor. The latest social media strategies scaling social commerce and social shopping...

19 Oct 2023
Retail
Retail season: A fine balancing act

By Denys Hobson, Investec for Business, Head of Logistics. There are a number of macro aspects on the radar for retailers,...

16 Oct 2023
Retail season: A fine balancing act

By Denys Hobson, Investec for Business, Head of Logistics. There are a number of macro aspects on the radar for retailers, coupled with local operational concerns, before the retail...

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Trends
How marketers can harness the feel-good factor

By Mailine Swildens, Google Creative Works Lead, EMEA. Wholesomeness is fully embedded in popular culture right now, with...

10 Oct 2023
Branding
Brand story as brand strategy

By Dermot Latimer, Group CEO, Point Group. With brands increasingly humanising and personalising their relationship with...

09 Oct 2023

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Branding
Big Brands embrace direct-to-customer strategy

By Joel Bronkowski, Paystack SA Country Lead. There are paradigm shifts in retail as multiple brands transition from traditional...

24 Jan 2024
Brand story as brand strategy
#OnShelf: Siya Kolisi, Lady Gaga & Barbie product news
More Branding Right Arrow
Trends
TRENDING: Four focus areas for CMOs in 2024

By Louise Burgers, Retailing Africa Editor. There is no doubt that this year will be turbulent for Chief Marketers given...

06 Feb 2024
TRENDING: Navigating consumption’s triple bottom line
#AfricaLeads: East Africa poised for growth in 2024
More Trends Right Arrow
Innovation
TRENDING: Transformative potential of Generative AI

By Louise Burgers, Retailing Africa Editor. The explosion of Generative AI has created opportunities for industries across...

15 Feb 2024
Transitioning traditional methods to advanced CPQ Solutions
The rapid rise of mCommerce in Africa
More Innovation Right Arrow
Retail
SA retail market pressure prevails

By Nick Paul, Senior Editor, Trade Intelligence. The combined FY2023 turnover across the six corporate grocery retailers...

20 Feb 2024
Q&A: Radical retail shifts ahead
#10things shaping retail tech in 2024
More Retail Right Arrow
People
Addressing the gap in fashion targeting

By Michelle Cavé, Brandfundi MD. The fashion industry neglects a market of mature female shoppers – a significant demographic...

07 Aug 2023
AI’s acceleration of hyper-personalisation in marketing
Retail tech trends revolutionising SA shopping
More People Right Arrow
Top Stories
BREAKING: Africa’s most admired 100 brands

by Louise Burgers. Africa’s 100 Most Admired Brands were revealed on this Africa Day, 25 May 2020....

25 May 2020
Edgardale finally shuts up shop
Brand planning for a post-Covid world
More Top Stories Right Arrow

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