WEBINAR: Retailers on new customer experiences

Join Ogilvy, Kantar and Retailing Africa on Friday, 29 May 2020, at 10am, for a panel discussion with leading retailers on The new customer experience during and post-COVID-19.

A panel discussion with leading retailers on The new customer experience during and post-COVID-19, is being hosted by advertising agency Ogilvy on Friday, 29 May 2020, at 10am, with Kantar. Retailing Africa is media partner to the event and invites all our readers to dial in to the webinar to listen to key insights from Massmart, Pep and TFG (The Foschini Group).

Is this the retailers’ moment of truth?

Join a panel of retail experts as they debate and discuss how the COVID-19 reality has impacted the customer relationship with retail brands.

How are customers responding in real time to meet their needs? Has the space between physical retail and ecommerce been accelerated; and how have retail brands responded to this shift in our market? A shopper’s in-store experience has fundamentally changed: how is the ability to create new customer experiences being tested at present? This new environment has forced many of us to adopt new habits, over an extended period of time, which may continue well after the lockdown. In this webinar, we will address how retail companies should prepare themselves to adapt to the ‘new normal’.

On the panel, which will be facilitated by Pedro de Carvalho, client services director, Ogilvy South Africa; and Norman Reynecke, director: retail, sales and shopper, Kantar, are:

Beyers van der Merwe: PEP chief marketing executive

Pride Maunatlala: Foschini, TFG, marketing executive

Katherine Madley: Game, Massmart, vice president marketing

Sign up here for the webinar at 10am CAT, Friday 29 May 2020.



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